Via Motif’s initial market is home accessories and gift
retailers. The impact of the new print and digital materials
would be measured as Via Motif representatives began to
use them at major national gift shows.
It was important that the features of the new website were
clearly communicated to Via Motif’s sales force, as they had
not had the benefit of a website that supported their sales
and distribution efforts.
The “look and feel” of the website was the next task. VDO
applied the new look to five website pages, then Hyper Arts,
a website development company in San Francisco,
completed the programming of the site.
The website became an invaluable tool for new product
offerings and for referrals to retailers. Via Motif’s staff felt
empowered to be able to provide timely and accurate
information to retailers on an ongoing basis.
The printed catalog became a “collectable” item. The spiral
bound format enabled the catalog to be able to easily
updated as new product became available.
In addition to elevating the prominence of the company to
the marketplace, the materials provided a morale boost
internally to Via Motif employees.