PROJECT GOAL
To design a physical installation to communicate the chair designs of William Sawaya of Sawaya & Moroni as a visual experience.

PROJECT BACKGROUND
In a special exhibition at the 2003 Paris International Furniture Fair, leading graphic designers were paired with leading furniture designers. Each graphic designer was to interpret the assigned furniture as a visual experience.

STEP SUMMARY
Step 3: Image generation was done with a computer program specifically written to test the basic idea.

Step 6: Prototyping was done with an off-the-shelf three dimensional modeling program.

Step 9: Transatlantic coordination was done flawlessly using electronic communication. The client was also on-site to be able to ensure high quality execution.

Steps for this project: