To design a physical installation
to communicate the
chair designs of William
Sawaya of Sawaya & Moroni
as a visual experience.
In a special exhibition at the 2003 Paris International
Furniture Fair, leading graphic designers were paired with
leading furniture designers. Each graphic designer was to
interpret the assigned furniture as a visual experience.
Step 3: Image generation was done with a computer program
specifically written to test the basic idea.
Step 6: Prototyping was done with an off-the-shelf three dimensional
Step 9: Transatlantic coordination was done flawlessly using
electronic communication. The client was also on-site to be
able to ensure high quality execution.
Steps for this project: