Once a solution is chosen, the task becomes to ensure that people—customers, constituents, and employees—know about it. In a traditional sense, this is about marketing the idea. In a deeper sense, it?s about enabling people to support the solution—be it a product, ballot initiative, and service.

 


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Is Print Dead? | Massimo Vignelli
You?d think the Web was the Second Coming. In its early days, zealots were screaming the Web would put traditional designers out of business. Well, things have calmed won. The hype is over. And now, people are starting to see the Web for what it is. It?s another medium for communication. Put in the hands of great designers, it can entertain, teach, educate, enthrall. Put in the hands of shams, and, well, you get stuff tht?s ugly, nonsensical, and ho-hum.

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