Once a solution is chosen, the task becomes to ensure that people—customers, constituents, and employees—know about it. In a traditional sense, this is about marketing the idea. In a deeper sense, it?s about enabling people to support the solution—be it a product, ballot initiative, and service.
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Image Who's in charge here? | Bill Drentell and Jessica Helfand
Launch your browser and log on to the Web: What do you see? A spin -
ning, flaming logo? A pictographic wayfinding system that?s an organizational
straightjacket of arrows and buttons and needlessly clickable text?
Typographic frenzy? Strange geometry? A strident disregard for anything
even remotely imaginative? Maybe. Still, there are qualities to this
new medium that take us far beyond what?s possible on a static page.
Filmic qualities. Emotional qualities. An opportunity to tell stories in dramatically
different ways. An opportunity to invent something new.
creative brief. | << back to NetObjects Step 10 |
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