Then comes prototyping a solution. That might mean physically prototyping it; building it in miniature, or a one-off to see if it will work. Or, it might mean prototyping a new customer experience? a collection of moments that make up an experience. In either case, designers play a critical role.
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STEP BACKGROUND
The BNIM Brand Vision, Architecture, Position, Personality and Visual Language were developed to reflect their commitment to Sustainable/Renewable Design—to design communities that improve the environment for users as well as provide renewable forms of energy and conservation of natural resources. BNIM is a pioneer in this area, and its principals have spent 20 years serving as consultants to projects including the White House, Pentagon and various environmental agencies. The 5 studios allow BNIM to specialize in various areas as needed. STEP OUTCOME
We developed several identity prototypes that reinforced the BNIM brand vision and explored various branding strategies that allowed the 5 studios to differentiate themselves within the BNIM umbrella brand.
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Submitted by:
Willoughby Design Group
Date:
January, 2003
Client Name:
BNIM Architects
Project Name:
Brand Identity
Date Started:
August, 2000
Date Completed:
December, 2000
Duration of Step:
4 weeks
Project Team:
Ann Willoughby
Creative Overview
Deb Tagtalianidis
Creative Director
Nicole Satterwhite
Art Director
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