Next, comes defining the approach by which victory will be achieved. Once you know where you want to go, you need to create a map to get there. That map must be imprinted in the minds of every participants along the way. Designers can literally make the map real.
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STEP BACKGROUND
The tri-flame logo and the first poster for San Francisco's 2012 Olypic Bid were designed by renowned graphic artist Primo Angeli. Primo created a number of poster ideas representing his vision of the Olympics in San Franciso. He then presented them to Cribbs and Tharp. STEP OUTCOME
The poster (below) was the final selection.
Mr. Tharp incorporated Primo's tri-flame logo into the logotype (above) he designed for the poster program.
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Submitted by:
Tharp Did It
Date:
October, 2003
Client Name:
BASOC
Project Name:
Olympic Bid Theme
Date Started:
March, 2002
Date Completed:
June, 2003
Project Team:
Primo Angeli
Poster Designer
Mr. Tharp
Design Umpire / Designer
BASOC/Tharp Did It
Anne Cribbs
CEO
BASOC
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