Once a solution is chosen, the task becomes to ensure that people—customers, constituents, and employees—know about it. In a traditional sense, this is about marketing the idea. In a deeper sense, it?s about enabling people to support the solution—be it a product, ballot initiative, and service.
|
|
|
|
|
STEP BACKGROUND
The challenge Tharp faced was the coordination the design and production of the posters to coincide with four different unveilings for the press over a two month period. Along with D'Attilio, Mr. Tharp designed the format for the posters. Tharp created the exhibition poster and the exhbition design. Tharp's staff designed the commemorative catalogue and a post card series of the posters. STEP OUTCOME
The program culminated in a series of press conferences, exhibitions, and fund-raising events. Ultimately New York City got the Olympic nod as the US Candidate City so, these posters are now collector's items.
To see the artists statements about the design process and their thoughts on the image making see page 17 in the May/June 2003 (345) issue of Graphis magazine.
|
|
|
Submitted by:
Tharp Did It
Date:
October, 2003
Client Name:
BASOC
Project Name:
Olympic Bid Theme
Date Started:
March, 2002
Date Completed:
June, 2003
Project Team:
Rebecca D'Attilio
Creative Director
Helikon
Mr. Tharp
Design Umpire / Designer
BASOC/Tharp Did It
Jill Prestigiacomo
Designer
Tharp Did It
Sharrie Brooks, David Lance Goines, Kit Hinrichs, Michael Mabry
Poster Designers
Jennifer Morla, Jean Orlebeke, Ward Schumaker, Michael Schwab
Poster Designers
Todd Simmons, Sam Smidt, Michael Vanderbyl, Min Wang
Poster Designers
|
|
|
|
